I am not able to attend Photo Plus in New York this year, however I am pleased to announce that one of my prints is being displayed on the "Signature Worthy" wall of prints at the Epson Booth. I am honored to have my print as part of this collection, especially since it was chosen to announce Epson's new
Thursday, October 28, 2010
Tuesday, October 26, 2010
I have just added a page to my website at ElizabethCarmel.com that describes the various custom photo murals, lightbox displays, and TV coverings that I am able to do.
These types of custom installations are often used in commercial / corporate environments. The following article describes the steps for selecting a custom art installation for a corporate environment.
The aesthetic of your workplace can convey so much. If executed correctly, the right design can successfully communicate your corporate culture, positively influence customer experience and even increase employee motivation. Done incorrectly, it can diminish your brand, detract from customer experience and hurt employee morale. Our environment not only speaks to who we are, but of what we are striving to achieve. For this reason, it is critically important that you create a work environment aesthetic that is in tune with your corporate objectives. If you are considering new design aesthetic, here are some tips for getting started, from defining the space to selecting the right corporate art consultant.
- Define your budget. Be realistic about how much can you set aside for re-design. Will this endeavor be a couple of coats of paint and some new furniture? Or do you have a budget that can accommodate some high impact changes such as a panoramic photo mural or architectural remodeling?
- Understand your corporate culture. What is your corporate brand personality? Are you fun and creative? Innovative and modern? Authoritative and reliable? Take the time to nail down your company personality as this will help define the artistic palette of your work environment.
- Define the space in question. Is the space client facing? If it is, you must select an aesthetic that creates the mood you want the client to feel. Do you want them to be relaxed? Perhaps inspired or optimistic? What would the ideal client state of mind be? Likewise, if the space is intended for your employees, consider how you want it to affect them. Do you want them to have high energy? Or perhaps to feel inspired and appreciated? There are many ways to convey these emotions through design. Define who will be within the space, and determine the emotional responses you want to evoke. In some cases the space will contain both employees and clients and you will need to strike the appropriate balance.
- Find the right inspiration. Many interior designers start their journey with a single inspiration piece. This is often a statement piece that sets the tone for the entire room such as a sculpture, painting or large landscape photography print. For some great examples of how the Ritz Carlton at Lake Tahoe used high impact nature photography to create a client-friendly commercial space check out my installment examples section. If you are not comfortable selecting your inspiration piece on your own, there are a number of fantastic professional corporate art consultants who can help you find that perfect piece that will not only fill the space, but also beautifully represent your business.
- Partner with the right corporate art consultant and/or interior designer. I highly recommend bringing in a professional that can help you translate your ideas into a cohesive reality. Always review portfolios and ask which projects were similar to yours in budget and scope. This will allow you to not only view their work, but also gauge their taste level. Ask for references. Ask those references about the consultant’s professionalism, integrity, transparency, vision, creativity and ability to stay within budget. The ultimate goal to find a partner you can trust to help you realize your company’s distinct image.
HOW TO DO LIGHTBOX DISPLAYS
I have had some inquiries from other photographers on how to do lightbox displays. Here is a quick guide to the materials that I have sucessfully worked with.
1. A good source for lightboxes in Blue River Digital. They have the eco-friendly LED lightboxes in different sizes and they seem to be very high quality. The printed image is easy to put into a lightbox with the snap open frames. They are available in a variety of sizes.
2. The material for a lightbox display is a printable polyvinyl. I have successfully used the Lexjext polypropylene in the lightboxes at the Carmel Gallery. I print on this material with an Epson 11880. The key is to darken the image substantially in photoshop prior to printing so it looks good with light coming through it. You will need to experiment to get the right darkening for each image.
It is an easy process if you have the right materials - lightbox displays are easier than framing an image and can handle very large prints. The downside is that they are more expensive than framing but they do provide a light source in addition to an art piece.
48x36" Lightbox Display
Posted by Elizabeth Carmel at 10:12 AM
Friday, October 22, 2010
I have been trying to get to all my favorite Tahoe autumn color spots over the last few days since we are forecast to have a windy storm this weekend that may shorten the color season. One of my favorite spots is an aspen grove on the North shore of Lake Tahoe near Martis Peak, accessible via dirt roads. I was able to capture the panorama I have been trying to get for the past few years - The aspen trees were at peak color and full of leaves, with a beautiful sunny morning to illuminate them. This shot is a five 40 megapixel frames stitched together, native file size with no upsampling is 60" x 16". The trick to getting good panoramas is to follow the guidelines of photographer Jim Divitale, who told me about a great pano tool that is available in Adobe Photoshop CS5 as a free add-on from the Adobe website. Directions on how to do this are on Jim's Blog. The difference with this add-on is that the photo merge user interface lets you select an "interactive layout" where you can place the image frame and the software magically connects and integrates it to the others. I have been able to create these large panoramas much more easily than with the other photomerge tools, which always seemed to choke on the images or make crazy combinations. I have another pano that is about 12 - 40 megapixel frames stitched together, going from the South shore of Lake Tahoe all the way around 360 degrees. I now make it a point to always shoot enough frames for a pano in addition to the normal one frame shots when I am on location.
Sunrise Panorama, Lake Tahoe
Posted by Elizabeth Carmel at 5:11 PM
Tuesday, October 19, 2010
The Carmel Gallery October Email News describes the innovative print display options we have been working with - Here is the link if you are not a subscriber:
Posted by Elizabeth Carmel at 2:08 PM
Tuesday, October 12, 2010
I did a quick trip down to Mammoth a few days ago to drop of some of my large canvas prints for display at the Mammoth Gallery in the Mammoth Village. I also dropped off my books and new 2011 Calendars so if you are in the area please drop by and visit this wonderful gallery. The colors were not really peaking at Conway summit yet, but there were a few bright orange aspens starting to turn. I heard that the place to go was Rock Creek so I headed up there and found some wonderful colors higher up the canyon near the lake. Both of these shots were taken near the lake area:
I camped out in the Rock Creek canyon and it started to pour with rain on Sunday night and snow at the higher elevations. I hope the colorful aspens survived this week of rainy weather! I also did a series of autumn "camera paintings" of the wonderful reds and peach colors of some of the aspens. The colors here in the Tahoe Area are not peaking - I will post an update when they start to get going.
These camera painting images were done by using a slow shutter speed and moving the camera during exposure. The trick is to use a slow enough shutter speed so the image looks like a painting and not a blurry photograph. I love the impressionistic effect this technique creates. These types of images look great printed large on canvas.
Posted by Elizabeth Carmel at 12:38 PM
I have 2 exciting new products to announce:
Our 2011 Elizabeth & Olof Carmel Sierra Photography Calendar is now in stock and ready to ship. We have a limited number of these calendars printed and they usually sell out quickly, so get your order in soon if you would like one. These are beautiful 13 x 13" calendars featuring our landscape photographs taken in the Sierra Nevada Mountains. The Calendars are $16.95 and make great gifts. You can order them online and see the images included at our website page for the 2011 Landscape Photography Calendar, or over the phone at (888) 482-4632.
My new Amazing Sierra Ipad/Iphone wallpaper app is now available for FREE download at the itunes store. This app features many of my favorite images taken in the Sierra region of California and Nevada, and also has some information on the locations of the photos. You can also save the images to your photo album to use as wallpaper. Links are included on each image to take you to my website for more information on print sizes and pricing.
Posted by Elizabeth Carmel at 12:37 PM